August/September 2010: Social Networking for Career Successby Gail Fink on 9/30/2010
Let’s face it: everyone has a bad day now and then. Fortunately, most of us don’t have cameras following us around, documenting our problems and broadcasting them to the world. But if you post every detail of your life on your social networking sites, you might as well have a horde of paparazzi outside your door.
At the end of the day, most of us want to keep our private lives private. Maybe you break a nail, stub your toe, or encounter a legitimate challenge. Healthy human beings can usually confide in one or two close friends or relatives about their bad day; in our Paul Mitchell Cosmetology Schools, we call those people “bitch buddies.” At other times, you might need a little extra love and support from people who love and care about you, so you talk to them, too. But if you whine about your problems on the Internet, then you’ve told thousands of “friends” about your bad day, making it thousands of times worse and poisoning their day, too.
How many people go to bed feeling negative, dumped on, fearful, hopeless, or just plain blah after watching the nightly news or reading Facebook posts? This planet certainly doesn’t need more fear. The opposite of fear is love, so let’s use our social networking to spread more love through the universe.
In our Paul Mitchell Schools, we teach people to praise in public and reprimand (redirect) and coach in private. The same should hold true on the Internet. If you’re having a bad day, pick up the phone and call those few people you can trust to keep you safe while giving you good advice and support. Remember the Law of Attraction, too: what you put out there comes back to you. What you thought was an innocent whine is actually poison, bad energy, bad karma (or whatever you want to call it) that you put out to the universe, and it will come back to you. Let’s use our social networking to build relationships and spread good news.
By the way, keep an eye on me. Follow me on Facebook and Twitter and help me stay on track, because it’s my true intention to use my circle of influence (currently over 8,000 Facebook fans) to bring a little hope, joy, and laughter to people’s day.
— Winn Claybaugh
Dean and Cofounder, Paul Mitchell Schools
Mary Rector-Gable is the founder and CEO of behindthechair.com, the world’s largest online media source for salon professionals and students. At age 22, Mary joined the beauty industry when she founded Mary Rector and Associates, the industry’s largest management recruitment firm, where she placed over 800 executives in positions with manufacturers, distributors, and chain salons. After 15 years in the search business, Mary became fascinated with the Internet and how the salon community could use it to teach and learn from each other. In March 2000, she launched behindthechair.com, which quickly became a giant multimedia force, offering thousands of online articles, a shop with over 5,000 products including books and videos, the industry’s largest job postings site, a show/class locator, a bulletin board with over 1,000 postings per month, chat rooms, daily tips, and much more. In a down economy when newspapers and magazines are losing money, BTC recently launched a successful print magazine.
Mary says she created behindthechair.com because hairdressers “needed an outlet, a voice, a place where they could call their own, a sense of community that really just belonged to them.” With today’s stylists turning to the Web for information about products, classes, and everything they need, she wanted a site to meet those needs. “Now you can go to the Web and you can get information on anything that you need, 24/7. Behindthechair took that opportunity to spend a lot of time marketing the site so we could bring everybody together in one place.”
GO TO www.mastersaudioclub.com to join the thousands of salon professionals all over the world who receive MASTERS Audio Club for just $12.95 each month.
LISTEN IN as Mary shares the importance of being part of a community, the secrets to getting connected online, and all the resources available to new and experienced stylists at behindthechair.com.
Justine magazine teamed up with Paul Mitchell The School — Memphis for a back-to-school makeover story in the August/September edition. Three lucky readers won head-to-toe makeovers, including hair and makeup by the school’s Design Team. The story tells how to achieve each look and the Paul Mitchell products that were used. See more photos at http://school.paulmitchell.edu/bartlett-tn/photo-gallery/album?albumid=1706
Paul Mitchell Future Professionals pamper guests with Tea Tree hand massages and Awapuhi treatments at
Lunatic Fringe Salon in Salt Lake City, Utah.
Paul Mitchell’s newest product line, Awapuhi Wild Ginger, was launched in Las Vegas to the 4,000 salon professionals attending the annual Paul Mitchell Gathering in July, to a unanimously positive response. Paul Mitchell Schools were among the first in the country to offer this exclusive luxury brand to their guests.
“Our Future Professionals are so excited about the unique opportunity to participate in a product launch of this magnitude,” said Paul Mitchell Schools Dean and Cofounder Winn Claybaugh. “Future Professionals add passion and energy to any event or launch, and the fact that they already love this new product has taken their excitement to a whole other level.”
Prior to introducing the Awapuhi Wild Ginger collection to their guests, Future Professionals were thoroughly trained and tested on the 8-product line, which includes keratin treatments, a shampoo and conditioner, and texturizing and finishing products.
“The skills our Future Professionals will learn in recommending and providing these in-demand services and luxury products will take their professional education to a whole new level in preparing them to be successful stylists,” said Paul Mitchell Marketing Director Nikola Cline.
“We sold out in one day! We are already halfway done with our goal for the month and it’s only the 9th! The launch and response from Future Professionals and customers has been amazing!” Lori Paul, Director, The Wisconsin Academy — A Paul Mitchell Partner School
“We have never seen a product move so quickly off the shelf. Our Future Professionals are excited and we’re looking forward to continuing to see incredible sales!” Shelby Myers, Brand/Take Home Leader, Carolina Academy — A Paul Mitchell Partner School
Visit awapuhi.paulmitchell.com to learn more about the new Awapuhi Wild Ginger luxury hair care system, and visit your local Paul Mitchell School or salon to experience Awapuhi for yourself.
Las Vegas was the scene for the incredible 30-year anniversary Paul Mitchell Gathering, featuring over 3,000 salon professionals and Future Professionals from all over the world. Day one of the inspirational celebration showcased a two-hour artistry event, including the amazing Paul Mitchell Future Professionals’ fashion segment.
“Although I believe there are thousands of visionary Future Professionals across the country who deserved to be part of this event, we could only choose 16,” said Dean and Cofounder Winn Claybaugh.
Eight Future Professionals performed as models and eight others did all the hair and makeup for the Future Professionals’ segment, led and mentored by Paul Mitchell school owner and Advanced Academy Team member George Morales.
The night before Gathering, entertainer Marie Osmond invited John Paul DeJoria, Winn Claybaugh,
and George Morales to dinner and hosted them at her Las Vegas show.
Although thousands of salons across the country have hired brilliant Paul Mitchell alumni, this month’s newsletter showcases three Florida Paul Mitchell Focus Salons that have reported great success with their Paul Mitchell graduates.
At D&L Hair Studio, a Paul Mitchell Focus Salon in South Miami, Florida, the entire staff is made up of alumni and Future Professionals from Hi-Tech The School of Cosmetology — A Paul Mitchell Partner School. Top stylist Ramses Roque was part of Hi-Tech’s first graduating class in 2004. Stylists Victoria Lopez and Jenn Cayon graduated last year; they’re joined at D&L by current students Roly Vega and Victoria Reyes.
“Salon owners Laila Taheri and Nadine Lajam make sure the Future Professionals attend school and make it a priority,” said Hi-Tech Director Hector Gonzalez. “They implement the culture and systems taught at our Paul Mitchell Schools. They encourage education and keep everything consistent. It’s so helpful for the Future Professionals when they receive the same type of education at their job and at the school.”
At Beach Break Salon in Gainesville, Florida, all eight hairdressers graduated from Paul Mitchell Schools. Owner Brenda Du Val, vice president of research and development for Paul Mitchell, opened Beach Break to cater to Gainesville’s many college students.
Salon 427, in Spring Hill, Florida, is filled with graduates from Paul Mitchell The School — Tampa. Owner Steve Fleming and artistic director Christy Brill ensure that every detail of their salon is in keeping with the Paul Mitchell culture embraced by their all-alumni staff. Professionalism, a great hair experience, and giving back are the cornerstones of their thriving new salon.
Roughly 80 volunteers representing Paul Mitchell Schools, John Paul Pet, and Paul Mitchell Advanced Education spent five days helping out at the Best Friends animal sanctuary in Kanab, Utah. The Future Professionals came from Paul Mitchell Schools in Connecticut, Ohio, Texas, Nevada, and Utah. Three of them—Susie Mothes, Jessica Flohr, and Ariel Rosenberg—earned airfare and lodging for the trip by winning a John Paul Pet sales contest. At the Sanctuary, the volunteers walked dogs, played with cats, mucked stables, cleaned play areas, cleared walking trails, and assisted with a major renovation project in Dogtown. “Before arriving, I don’t think they recognized the magnitude of what Best Friends does,” said John Paul Pet Director Shawn Claybaugh. “Everyone I spoke with said it was definitely a life-changing experience for them.”
John Paul Pet also donated over $11,000 worth of animal-friendly pet products to Best Friends, and they plan to make this an annual event. Read more about the trip at http://bit.ly/aQwXdr
City officials in Schenectady, New York, celebrated the grand opening of the newest Paul Mitchell School on August 5, hailing it as a welcome addition to their growing, revitalized community and hoping it will draw visitors to the area and benefit neighboring businesses.
Mayor Brian Stratton called Paul Mitchell The School — Schenectady “part of the future.”
County Chairwoman Susan Savage said, “When you have this school full of young people and they leave and are out in our restaurants, you’re creating that people engine the downtown needs.”
Schenectady Metroplex Development Authority Chairman Ray Gillen said, “ It is wonderful to see how supportive the company and other schools are for each other and for the communities they represent.”
The 18,000-square-foot school includes a 25-foot water wall, a bar-style café, and state-of-the-art design for Future Professionals and guests. Co-owner Giuseppe Veglio said, “People, when they get a haircut here, they’re in another world. It’s that tranquility that they’ll get.”
Asked what makes the school work in Schenectady, Paul Mitchell CEO John Paul DeJoria said, “You have a community that is rebuilding itself ... What you have here is youth, excitement, and a school that’s incredible at hair cutting, hair coloring, and business management.”
Co-owner Giulio Veglio noted that the school has already built a relationship with neighboring Proctors Theater, which produces Broadway plays. “We said, ‘How can we help you?’ and they said, ‘How can we help you?’ And we were asked to cut the hair for two stars of Miss Saigon.”
The touring Broadway musical Miss Saigon opened at Proctors Theater on August 10 and two Future Professionals from Paul Mitchell The School — Schenectady were chosen to cut and style the hair of two actresses in the cast.
Sharing the role of Tam, the main character’s son, the two young actresses agreed to have their long hair cut for the part, and Future Professionals from the new school donated their time and talent to the task. Steven DeCarlo cut 5-year-old Emma Simpson’s hair, and Candice Donahue cut the locks of 8-year-old Joanna Goa. Learning Leader Terry Sandgren oversaw every snip of the way.
Located in the heart of downtown Schenectady, the historic Proctors Theatre is just across the street from the Paul Mitchell School. Staff members and Future Professionals look forward to helping with many upcoming shows.
Paul Mitchell The School — Costa Mesa’s Design Team styled hair for the Hurley Fashion Show and helped raise $5,759 with a cut-a-thon for Life Rolls On during four days at the U.S. Open of Surf in Huntington Beach, California.
Paul Mitchell Sports Marketing Manager Kalena Nordgaarden said, “To say the weekend in Huntington Beach was a success is a HUGE understatement. On top of all the amazing haircuts they did, the Future Professionals arrived early, helped set up, and stayed late to help break down each day. THAT is the true Paul Mitchell culture, and it is amazing to see it flourish in and outside of the school and salon at our sports marketing events.”
Be Nice (Or Else!) Team members from the Temple — A Paul Mitchell Partner School took part in “Gorgeous Grandmas Day” on August 2, 2010. The annual event celebrates the lives and accomplishments of the female residents of the Country Meadows Retirement Community in Frederick, Maryland. Future Professionals provided over 50 residents with services including hairstyles, hand massages, and manicures.
On August 13, 2010, six members of the Paul Mitchell The School — Sterling Heights Be Nice (Or Else!) team traveled to Grand Rapids, Michigan, to help with hair and makeup for the Ms. Wheelchair America pageant. Designed for women living with disabilities, the event judges contestants on their accomplishments, communication skills, and presentation skills, with the winner becoming a nationwide spokeswoman for persons living with disabilities.
The Future Professionals arrived a few days early to experiment with hair and makeup for the 28 contestants. “The students were beyond excited to be part of something so huge,” said Core Learning Leader and Be Nice (Or Else!) Leader Katie McGarrow. “The stories and backgrounds of the women were tragic and yet the contestants were still uplifting, positive, and very thankful that Paul Mitchell The School was there to make them feel beautiful. We were blessed to be part of something so inspirational.”
A team of 19 Paul Mitchell Future Professionals, graduates, and school staff members joined Paul Mitchell Co-owner Angus Mitchell and his Angus Mitchell Salon team for a fundraiser at the Long Beach Grand Prix. Representing Paul Mitchell The School — Sherman Oaks, Paul Mitchell The School — Costa Mesa, and the Cao Institute — A Paul Mitchell Partner School, team members raised almost $7,000 for the Boomer Foundation, which benefits individuals with cystic fibrosis.
“I have never been so proud to be a part of the Paul Mitchell family,” said Sherman Oaks Learning Leader Bradford Davison. “Everyone from Angus and his team to the Learning Leaders and Future Professionals were absolutely amazing”
Nubs, the famous rescue dog from Iraq, with Philip Raya, Major Brian Dennis, and Lisette Baca
Representing Paul Mitchell and the Humane Society of America, Paul Mitchell The School — Sherman Oaks staff member Lisette Baca delivered a goody basket of John Paul Pet products to the Humane Society headquarters for the 24th annual Genesis Awards.
“I was able to experience firsthand the generosity of Paul Mitchell and our ‘giving back’ culture, and I’m truly honored to be part of this one big happy family,” Lisette said.
Each year, the Genesis Awards pay tribute to the major news and entertainment media for producing outstanding works that raise public awareness of animal issues.
By Nate Meador
Director of Marketing, Paul Mitchell Advanced Education
Ten years ago, new professionals had to do a lot of legwork to find a job. They’d prepare a résumé and portfolio, visit salons, schedule appointments with managers, and attend numerous interviews. With the arrival of social networking in the beauty industry, today’s new professionals have a greater advantage—if they play it smart.
Remember the saying, “You never get a second chance to make a first impression”? With today’s social networking, you need to be aware that the world is watching you . . . and that includes prospective employers. Follow these three simple tips for “social netiquette” and display your brand (you!) to your best advantage.
- Pictures. Your pictures are a part of how you brand yourself, and prospective employers will see them. Anyone can snap or tag a picture of your behavior. Always keep yourself in check as a professional so any picture reflects behavior that a future employer would value. Do your pictures present you as a trustworthy, employable professional or as a partier?
- Postings. Ask yourself, “How am I marketing my personal brand with my posts?” You have the chance to influence friends, fans, followers, and readers in 140 characters or less at anytime with a simple click of a button. We all have bad days, but not everyone wants to know that, especially potential employers. Create positive, engaging posts with a healthy mix of info about yourself, your work, what influences you, and what you have to offer. Avoid posting late at night; potential employers might assume that you’re not well rested for the next day.
- Replies. Remember the 24-hour rule and get in the habit of replying in 24 hours or less. A potential employer might try to connect with you while looking at your profile; connect back quickly. When replying to negative posts, remember that many people will see your response. Watch your words, or better yet, do not reply.
Protect your online brand by taking inventory. Search for your name on Google, Yahoo, and Bing. You can also sign up for Google Alerts that will e-mail you each time something is posted online with the keywords you identify when you create the account. Visit http://www.google.com/alerts for more information.
Now that you feel good about your online brand, it’s time to start managing your networks.
- Get prepared. It’s important to be where the future is. Research social networks to find the ones that work for you. Make a list and join them one at a time.
- Get in the routine. When potential employers visit your social network they will look for consistency. Whether you post daily, every other day, or weekly, make sure you stay consistent. Remember, the more you post, the more you get recognized
- Work smarter. Free tools like http://hootsuite.com let you post to multiple networks with one click. Let the tools work for you.
Have fun and utilize your social network to show everyone your passion so you get your dream job!
In recognition of their outstanding achievements in academia, community, attitude, school program involvement, and culture, the following Future Professionals have been named to the Paul Mitchell Schools’ Dean’s List:
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
Paul Mitchell The School —
To qualify for the Dean’s List, Future Professionals in the cosmetology, skin, and nail programs must meet extensive criteria, including academic and attendance requirements, participation in philanthropic activities, membership in at least two student-run programs, and entering Beacon.
The Esani Institute — A Paul Mitchell Partner School
Recently divorced after ten years as a full-time wife, and heartbroken by her father’s sudden death, 34-year-old Casey Denmark spent a few months soul-searching before deciding to follow her lifelong dream and become an esthetician. “I’ve learned that when you’re feeling down, there’s nothing more gratifying than doing something nice for someone else and making them feel special,” Casey says.
She enrolled at the Esani Institute — A Paul Mitchell Partner School, where she earned a 4.0 GPA, was named Future Professional of the Month, and joined the Be Nice (Or Else!) and Design Teams. When Paul Mitchell Schools Dean and Cofounder Winn Claybaugh visited the school and talked about his book, Be Nice (Or Else!), Casey and her fellow Future Professionals decided to hold a “princess and prince day” at an Atlanta children’s hospital.
“I met Magen, a 6-year-old girl suffering from ALL leukemia, a particularly deadly disease,” Casey recalls. “We made a connection the minute she walked in the door.” As Casey left the hospital, she bumped into Magen and her mom again. “That’s it,” Casey thought, “it’s a sign that I’m supposed to be in this little girl’s life.” Casey told Magen’s mom she was really touched by her and asked permission to visit again. Since their first meeting last April, Casey continued to spend time with Magen.
“My problems seemed to quickly dissolve,” Casey says. “My unpaid bills no longer consumed my mind, and making good use of my time was more relevant than ever. Gradually, I discovered that I wanted to spend all my spare time with Magen, to make her smile and hear a belly laugh from a healthy 6-year-old.”
Magen is now out of the hospital, doing well, and continuing her treatment at home. “Magen inspires me,” Casey says. “Her bravery and strength are astonishing, and I wish I could be more like her. My days of feeling sorry for myself are over. I want to be the best I can be every day. I want my energy to be nothing short of radiant so I, too, can inspire someone else.”
Casey’s advice for Future Professionals:
- Helping people feel good about themselves isn’t just on the outside. It starts on the inside.
- Life throws us obstacles and we have to choose which way we handle them. Take the good with the bad and make the best of each day.
- Challenges make us strong, and the people we become as a result can motivate others.
“It’s not too early in Casey’s life to make the bold claim that she’s made the world a better place. Her compassion and commitment to help others in need, even when she is overcoming immense personal challenges, are a source of inspiration for everyone around her. With her heart of gold, amazing talents, and relentless determination, there’s no telling what Casey’s future holds, but I want a front-row seat because I know it will be something very special.”
— Arlene Lyons, Owner/Director
The Esani Institute — A Paul Mitchell Partner School
Paul Mitchell The School — Sterling Heights
When Shaun Chiodo graduated from high school and announced that he “wasn’t in the mood for college,” his parents told him, “Get a job!” He went to work at Home Depot and became one of the youngest managers in the company, but “I was an out-of-control party boy on the side,” he says.
After getting into “yet another car accident,” Shaun lost his license and his job. For the next four months, he headed down a self-destructive path, going through all of his savings and his 401(k), racking up thousands of dollars in credit card bills, and losing the house he’d bought at age 22. “It wasn’t until a counselor said, ‘You’re on a mission to kill yourself’ that it actually clicked in my head,” he recalls.
After losing the house and hitting rock bottom, Shaun stopped partying and started trying to figure things out. “The first thing that popped in my mind was hair school,” he says. After touring several schools, he visited Paul Mitchell The School — Sterling Heights and fell in love at first sight. “Something inside me felt like, wow, this is cool,” he says.
Shaun attended school full time during the day while working part time at night, all without a driver’s license or a car. At a really low point, he took a two-month leave of absence before deciding “to at least finish.” His Phase Two Learning Leader, Tammy Bower, pushed Shaun to attract guests, not stand in the corner. “You’re better than this,” she’d say.
“For the first time, it felt like somebody believed in me,” Shaun says. “I’d been in therapy my whole life, since I was 8, and it never worked. I was diagnosed with bipolar disorder about a year before I started school and was on medication that made me like a zombie. Being here, I weaned myself off the medication, I haven’t been back on it, and I’m fine. It’s really about the environment. I am thankful and forever indebted.”
Upon graduation, Shaun didn’t want to leave the culture and school that had changed and saved his life. He enrolled in the instructor’s program, worked briefly in a salon, and then joined the staff at the Sterling Heights school, where he’s held the positions of Learning Leader, Be Nice (Or Else!) Team Leader, Operations Leader, and substitute Sales Leader. “I’m still doing it all without a driver’s license, and that hasn’t stopped me,” he says.
Shaun’s advice to Future Professionals:
- Be open, accepting, and coachable. School isn’t just about your technical skills; you’ll leave a better person than when you came in. That’s more valuable than anything technical that can be taught.
- If you change the way you look at things, the things you look at change.
- There are no stupid questions. If you’re not getting something, ask.
“Shaun had a few challenges while he was in school, but once he attached himself to organizations like Invisible Children and our Be Nice (Or Else!) Team, he became a visionary and remained focused to complete school, graduate with honors and on Phase Two, complete the instructor’s program, and join our executive team at the school. Shaun aspires to be a director/school owner some day, and with his strengths nothing will stop him. He is a humble servant with true leadership talents. I am blessed to have him on my team.”
— Tina Black
Director, Paul Mitchell The School — Michigan
What started as a four-chair salon in San Diego 20 years ago is today a multimillion-dollar business with five salons and two schools. Founded by Robert Cromeans, legendary platform artist and industry icon, and Margaret Cromeans, A Robert Cromeans Salon sets the tone for the professional beauty business. ARCS has launched the careers of the industry’s biggest stars: Robert Cromeans, Stephanie Kocielski, Takashi Kitamura, Ira Sage, and more. It can launch yours, too.
Be a Rising Star! Everyone starts as a Rising Star, where you’ll be trained in the ARCS way, mentored by top stylists, taught every part of the business, and offered unlimited opportunity to reach your dreams. Then you’re ready for the first of five stylist elements, where you build your own guest list and have even more opportunity to succeed.
Run with Scissors: ARCS gives you access to a living lab for the rest of the industry. Create Wash House rituals. Design cut and color techniques. Support DVDs and photo shoots. Join the ARCS show team. The only limit is your imagination.
Know It All! ARCS offers ongoing workshops and daily coaching led by the industry’s best cutters, stylists, and colorists.
What We Want
Rising Stars are committed to:
- Learning something new every day
- Delivering excellent service to every guest, every time
- Mastering the ability to sell multiple guest services and Take Home products
- Developing groundbreaking creativity in cut, color, and style
What It Takes
Download the Rising Star application and questionnaire at www.robertcromeans.com/careers
Fill out the application and questionnaire, then e-mail both to:
- Las Vegas — firstname.lastname@example.org
- San Diego — email@example.com
- Tulsa — firstname.lastname@example.org
- You can also check out the Hiring Event Calendar to find out when we’ll be in town interviewing prospective Rising Stars.
Experience our world. Legendary man + award-winning salons = your future.
Each month, we’ll bring you ideas and input from top salons on how to get a job. Even if you don’t dream of working at the featured salon, you can learn and apply their tips to launch your ideal career. Check out past newsletters to learn more from brilliant companies like Visible Changes.
Paul Mitchell The School — Salt Lake City
Kevin Claybaugh and Jeff Pead experimented for three days to create glow-in-the-dark hair with a soft texture that could be styled beautifully. “We were getting a really stiff, rough texture to start,” Kevin said. To create their exciting results, they ultimately mixed acrylic glow paints with Paul Mitchell Heat Seal, sprayed the hair strands with Paul Mitchell Soft Spray or Freeze and Shine, let them dry, then curled or flat ironed with the Paul Mitchell Express Ion Smooth 1.25.
Hair: Kevin Claybaugh and Jeff Pead
Makeup: Alex Hancock
Photography: Chad Braithwaite, Faces Photography
Models (L-R): Shanda McMains, Teale Shawn Murdock, Stevie Busch
Nearly 30 years ago, John Paul DeJoria, Paul Mitchell, and friends established a sustainable, solar-powered awapuhi farm in Hawaii where each plant is carefully harvested and processed by hand to preserve its hydrating properties. A unique extraction method produces the most lipid-rich part of the awapuhi root. Used in Paul Mitchell’s new Awapuhi Wild Ginger line, the awapuhi binds to the hair shaft, leaving hair softer and more manageable with intense shine. (Visit www.awapuhifarm.com to learn more about the Paul Mitchell awapuhi farm.)
KeraTriplex, the other key ingredient in the Awapuhi Wild Ginger line, is derived from New Zealand sheep’s wool and virtually identical to the protein found in human hair. Raised on green pastures without chemicals or antibiotics, the sheep are never harmed during the shearing process. The fleece is specially treated to maintain its reparative benefits, creating the most potent blend of keratin proteins in hair care today.
Key “Green” Points
- 93% of consumers describe their hair as dry, damaged, or color treated. The Awapuhi system is proven to repair damage resulting from heat styling, chemical processing, and aging, replenishing every strand with vital protein and intense moisture.
- The shampoo is 100% sulfate-free with rich, creamy lather.
- The entire system is color safe.
Each month we’ll feature a new video. To be considered for Video of the Month, post your video on YouTube and send the link to George Morales (Gmorales562@aol.com). Please note: Videos that use unauthorized copyrighted music will not be considered.
SPECIAL SNEAK PREVIEW:
The Paul Mitchell Cutting System
Paul Mitchell and Paul Mitchell Schools present The Cutting System, a revolutionary tool combining the latest 3D technology with legendary Paul Mitchell artistry. You’ll feel like you’re sitting on the scissors of top Paul Mitchell artists as you learn proper sectioning, elevation, and overdirection for 9 fundamental haircuts. If you liked The Color System, you’ll fall in love with The Cutting system. Coming soon (Nov/Dec 2010).
Calling all new cosmetologists, nail techs, estheticians...
You’ve already made a great choice by joining the salon industry. Now, join Modern Salon’s network of beauty industry professionals and enjoy all of their print and online publications and communities.
Modern Salon brings you the latest hairstyles seen on the streets and the red carpet; step-by-step hair cutting tips to create trendy and fashion-forward hairstyles; the lowdown on beauty products used by professional hairstylists; and all the salon industry news you need to prep yourself for your new career.
For more information, visit:
- Modern Salon magazine (special student discount): www.modernsalon.com/student
- First Chair, the online community for new professionals, featuring articles, blogs, education, and more: www.firstchair.com
- Cutting-edge online courses: www.Modernsalonlearning.com
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Connecting to My Future http://store.paulmitchell.edu/index.php/books.html
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